Last updated: 14th August 2025

McAvoy and Muir Ltd (“we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us, whether through our website, by email, in person, or by telephone.

1. Who We Are

• McAvoy and Muir Ltd

• Registered in Scotland, Company No: SC850310

• Registered Office: 5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN

• ICO Registration No: ZB937685

• Based in Edinburgh, United Kingdom

• Email: info@mcavoymuir.co.uk
   

2. Information We Collect

• Full name

• Email address

• Phone number

• Postal address

• Property details and preferences

• Proof of identity and address (for legal compliance)

• Financial information such as proof of funds or income (for tenancy or sales applications)

• Tenancy history, references, and credit checks where applicable

• Technical data such as IP address and browsing behaviour (via cookies)
   

3. How We Collect Your Data

• Contact forms on our website

• Valuation, viewing, or property detail requests

• Newsletter or marketing sign-up

• Phone, email, or in-person communication

• Rental or purchase applications

• We may also receive personal data from trusted third-party service providers that carry out legal compliance checks on our behalf, including Anti-Money Laundering and Right to Rent verification platforms
   

4. How We Use Your Data

• Respond to enquiries

• Arrange property viewings and valuations

• Facilitate tenancy applications, referencing, and agreements

• Meet legal obligations, including anti-money laundering and right-to-rent checks

• Provide marketing communications (if opted in)

• Maintain records and improve services
   

5. Lawful Bases for Processing

• Consent – for marketing updates

• Contractual necessity – to perform a contract with you

• Legal obligation – to comply with laws

• Legitimate interests – to operate our business
   

6. Sharing Your Data

• CRM platforms

• Marketing service providers

• Solicitors, surveyors, mortgage brokers (with consent)

• Referencing agencies and credit check providers

• Regulatory bodies if required

• We work with regulated third-party providers to carry out Anti-Money Laundering checks, identity verification, and Right to Rent checks in line with our legal obligations. These providers process your personal data securely and in accordance with data protection laws
   

7. Cookies and Tracking Technologies

• Improve site functionality and performance

• Analyse website traffic

• Remember preferences

• Manageable via browser settings (see Cookie Policy)
   

8. Data Security

• Appropriate technical and organisational measures are in place to protect your data
   

9. Your Data Protection Rights

• Access your data

• Request correction or deletion

• Object to or restrict processing

• Withdraw consent

• Lodge a complaint with the ICO

• ICO Contact Details: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

• Helpline: 0303 123 1113

• Website: www.ico.org.uk
   

10. Data Retention

• We retain personal data only as long as necessary for our purposes and legal requirements
   

11. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time with changes posted on this page